Jack Wills' "Seasonnaires" have hopped the pond and are making their way to the Hamptons!

The British lifestyle clothing brand, make that “The University Outfitter,” is descending upon the Hamptons on July 25th when they'll hold a Silent Disco on East Hampton's Main Beach. What's a silent disco you ask? Well, it's exactly as it sounds. Silent.

Guests at the disco are given wireless headphones that are all tuned-in to one DJ, who will also be on the beach. A few hundred headphone wearing Wills lovers will dance around like they're possessed by the music in their heads, and gawkers who can't hear a thing will stare at them like they're crazy. It's actually pretty genius. The idea being that Silent Disco dancers can therefore party harder and dance later into the night, rocking out to music only they can hear...cleverly evading noise restrictions.

Representing the fabulous insanity that is a Jack Wills branded bash are the “Seasonnaires”- British brand reps who work at a bar during the day and throw beach parties at night. They’ve come to the US to teach us how to “party Jack Wills style” and get a little bit Brit. They're currently tearing up Martha's Vineyard, quietly of course, and will be making their way to the East End this week.

Admission is open to anyone with a $10 refundable deposit for the headphones, just be sure to get there early since there is a max of 200 headphones. The rowdy silence kicks off at 6pm and you'll dance until the town pulls their permit at 11:45.

We promised you we'd be on top of this one, and we are. We reached out to the Seasonnaires as soon as we spotted their Union Jack-emblazoned Landrovers in NYC. We've be told, in the sexiest accent imaginable, that Silent Disco's aren't the only thing the Seasonnaires have up their sleeve. We don't want to give away too much, but if a guy hands you a pair of Neon Party Panties on the beach, just run...in fun, not fear!

You can expect Seasonnaires sightings, and a few gift bags, at Flying Point Beach, Sagg Main Beach, Main Beach and Gibson Beach during their stay. We hear the 24th will be a good day to be on the lookout. There will also be a final Silent Disco on August 8th at Atlantic Beach. Nearby neighbor and lover of all things British, Gwyneth Paltrow, should consider herself formally invited! And to top it all off, ladies and gentleman, the Seasonaires will be holding their Silent Disco After Party at none other than AXE Lounge! (As if there was any doubt!)

The British really are coming. Are you ready to party?