Jason Binn Sits Down With Bloomberg TV
Category: Only In The Hamptons , It Happened In The City
It's not all soiree's and glamour for media mogul Jason Binn. The founder and CEO of Niche Media LLC and Publisher of Hamptons Magazine has actual business to tend to when he's not sipping champagne and hosting guests like Christie Brinkley and Anna Paquin. Recently, Binn sat down with Venture host Cris Valerio to talk about Ocean Drive (the glossy that started it all), the magazine publishing industry as a whole, and his business model for luxury, regional magazines -- a model that remains steadfast in maintaining its minimum requirements to send out free subscriptions to readers.
So what is the minimum requirement? Let's just say, 'If you have to ask,' you don't qualify. The mere fact that you own a million-dollar-plus home won't help you make the grade. That annual income of over $250K you're so proud of? It's a good start, but that alone won't get you on the mailing list either. Add an excess of $1 Million in liquid assets to all of the above and then, and only then, might they deem you worthy of postage.
Niche Media's titles include Art Basel Miami Beach, Aspen Peak, Bal Harbour, Boston Common, Capitol File, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style, Vegas, Wynn, Wynn Macau, and of course, our hometown faves, Gotham and Hamptons. In 2007 Niche Media merged with Greenspun Media Group and Ocean Drive Media Group. Together, they publish 16 magazines with an annual distribution of more than 6 million copies and a reported annual revenue of more than $180 million.
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